Social proof and customer insights for B2B scale-ups

Get more out of your marketing budget. Start with what your customers really think of you.

Customer stories are your strongest selling point. Our senior interviewers talk to your customers. You get customer cases, posts, sales material and insights, approved and ready to publish.

Book an intro call See example cases
Or start with a free kick-off interview →
One 45-minute interview
gives you all of this
Customer case
4 LinkedIn posts
Testimonial quotes
Sales material
Findable in Google and AI
Ad angles
Publishing plan
Customer insights
Need more? Ask your own AI tool through our MCP integration.
Write a post on why customers choose us over [competitor].
Approved by your customer, ready to publish± 10 pieces of content
They went before you
Software, industry and business services
POMToreonITAFFunkeyBelgaredirect.pizzaLiveCycleMaykerStitchdAbstractiveOlympus Mobility

Sales asks for detailed case studies. Marketing has no time.
Your strongest growth lever is standing still.

Nobody dares to bother the customer.
So nobody ever asks, not even your happiest customers.
Nobody has the time.
Outreach, scheduling and feedback rounds. Nobody owns it, so it never gets done.
Interviewing is a craft.
Probing for the real reason is not something you learn between two campaigns.
The missing piece in your marketing team.
Your team
Strategy and planning
Your agency
Campaigns and distribution
Proov'd
Your customers' story

We sit next to your agency, not in its place. Everything you already spend works harder, because it rests on real proof.

Don't start with a format. Start with the conversation.

Start with "we want a video" and you pay a lot for one format. Capture the truth from your customers first, and you have raw material for every format after.

Two people in conversation, with the Proov'd mark
Doing it yourself
At least two working days, for the case alone
And your customer tells you less than a neutral interviewer.
A copywriter or agency
Easily €1,000+ per case
Without posts, quotes, sales assets or insights.
Having a video made
Easily thousands of euros
One format, before you know there's enough story in it.
Proov'd
A fixed monthly price
Everything from every conversation, followed up until it's approved.
Compare lead times
Doing it yourself: up to 6 months for one case, because of scheduling, follow-up and approval.
Proov'd: 2 months on average, from your customer's yes to everything approved. For all content, not just the case.
How it works

You give us names. We do the rest.

1
We get to know your company
A kick-off and an interview with your CEO or marketing director. You get content for the first month straight away.
Read more
We hold the kick-off interview with whoever carries your vision: your CEO, founder or marketing director. We build a profile of your company: who you serve, how you talk about your offer, who your partners and competitors are, and which message you want to amplify. Every piece starts from there, so every case strikes the right chord.
2
We talk to your customers
You give us names, we schedule and run the conversation. In Dutch, French or English.
Read more
You ask your customer for their OK, which takes two minutes with our call script. We invite, schedule and follow up.
3
You get it ready to publish
Two feedback rounds with your team. We handle your customer's approval.
Read more
Then we send your customer the full case and all quotes in one go, until everyone agrees. You don't have to chase anything.
4
You know what to do with it
A plan per case: who posts what, and when.
Read more
With ready-made emails to forward everything to sales and your agency.
What it asks of you: 2 hours per interview bundle on average.
We do outreach, interviews, writing, feedback and approval. You choose, give feedback and put it to work.
Where those 2 hours go
  1. Sending names and asking your customer to take part. With our call script that takes two minutes.
  2. Giving feedback twice on what we deliver.
  3. A meeting every six months or quarter to get smarter together.
  4. Publishing according to the plan, yourself or through your agency.
  5. Putting the copy for Google and AI on your website, with our step-by-step plan.
Setting up ads is not included in this time. You do that yourself or through your agency, with our angles and guide.
Your digital project manager

You see everything. You don't have to chase anything.

Our platform schedules the interviews, follows up, processes all feedback and handles your customer's approval. You look in whenever you like.

app.proovd.be
Client portal Welcome back, [name] [Your company]
Overview
Where every conversation stands, and whose move it is.
1
To schedule
2
Scheduled
1
Interview done
1
With you for feedback
1
With your customer
4
Ready to publish
Your interviews
Reminders and new versions go out automatically.
ConversationStageNext stepLast activity
[CEO]Kick-off interview Done Vision piece and 4 posts ready to publish [date]
[Contact person][Customer A] With your customer Approval of case and quotes, reminder sent [date]
[Contact person][Customer B] With you Your feedback on version 2, 3 working days left [date]
[Contact person][Customer C] Scheduled Interview with your interviewer on [date] [date]
[Contact person][Customer D] To schedule Invitation sent, waiting for a slot [date]
What you get

Every interview fills a month.

Everything below is in every package, with every interview.

A customer case that convinces
The doubt, the choice and the result, in your customer's words.
A month of visibility on LinkedIn
Four posts: your company page and three colleagues, each for a different type of buyer.
Quotes that remove doubt
Approved, for your website, proposals, ads and sales deck.
Stronger in every sales conversation
A one-pager, proof lines and answers to objections.
Found in Google and in AI
Questions and answers, structured data and a step-by-step plan for your website.
Ads that build trust
Angles with real quotes, plus a guide for thought leadership ads.
A plan that keeps it simple
Who posts what and when, with ready-made emails.
Insights that keep your customers
Why your customer chose you, what they miss and where your next opportunity is.
And we keep thinking along as a partner.
Every quarter or six months, your interviewer sits down with you. They know your customers best, because they spoke to them.
What we do in those meetings
  • Insights that land. Patterns from all your interviews, turned into actions with an owner.
  • Adjusting who we talk to and what we ask, in line with where you want to grow.
  • Getting smarter together, so more and more customers say yes.
  • Making impact visible. What's online, what sales used, what it delivered. Bundled in an impact report in month 10.
Example cases

This is what the result looks like.

Real cases we made, published by our clients on their website and LinkedIn.

POM × OPZ Geel
38%
of invoices paid by QR code, three months after launch
POMPayments software
OPZ Geel modernizes patient billing with POM

"Someone used to stand by the printer: printing everything, putting it in an envelope, sending it to the post. Now, it goes out neatly with the push of a button."

Dana Peeters, OPZ Geel
Stitchd × Aveve
up to +4.5%
sales uplift from personalised campaigns
StitchdData & marketing
From Proof of Concept to omnichannel activation: how Aveve redesigned its customer engagement stack

"Moving fluidly between strategic thinking and concrete delivery, between the IT side and the commercial marketing side. Being able to work along both of those axes is, for me, one of Stitchd's core strengths."

Peter De Mey, Marketing Director Aveve
Paybix × NIPRO
2 days
of work now take a fraction of the time
PaybixPayroll software
How NIPRO is building a foundation for European workforce governance and pay transparency

"The most significant change is that we have moved from administration to oversight."

Veronique De Bosscher, NIPRO
Packages

Customer stories deserve first place in your marketing budget.

Because they make everything else work harder. A fixed monthly price. An interview package is one interview with all the content and insights that come from it. Prices excl. VAT.

€1.000+
is what an agency easily charges for one case. Without posts, quotes, sales assets or insights.
10 pieces
of content from every interview at Proov'd, plus an insights report.
4 working days
of work per interview your team doesn't have to do.
Start
To get started with customer proof.
€550per month
€6,600 per year · €1,100 per interview package · excl. VAT
6 interviews
1 kick-off interview with your CEO or marketing director and 5 customer interviews
  • +65+ pieces of content, ± €100 per piece
  • +6 customer insight reports
  • +A strategy meeting every six months
What you get per year
  • 5customer cases
  • 1vision piece from the kick-off interview
  • 24LinkedIn posts
  • 15+approved testimonial quotes
  • 10sales assets
  • 5findability packs for Google and AI
  • 5sets of ad angles
  • +publishing plan with every case, impact report in month 10
Book a free kick-off interview
Growth
Recommended
For a steady flow of proof, all year round.
€950per month
€11,400 per year · €950 per interview package · 14% cheaper than Start
12 interviews
1 kick-off interview and 11 interviews, freely split between customers and experts
  • +130+ pieces of content, ± €90 per piece
  • +12 customer insight reports
  • +A quarterly strategy meeting with action plan
What you get per year
  • 10customer cases
  • 2expert pieces
  • 48LinkedIn posts
  • 30+approved testimonial quotes
  • 20sales assets
  • 10findability packs for Google and AI
  • 10sets of ad angles
  • +publishing plan with every case, impact report in month 10
Book a free kick-off interview
Custom
For larger teams that get their people sharing too.
from€1.350per month
from €16,200 per year · €900 per interview package · lowest price
From 18 interviews
Customers and experts in the mix that fits your goals
  • +190+ pieces of content, ± €85 per piece
  • +Distribution through your people
  • +Everything in Growth
  • +Several kick-off interviews possible, e.g. per business unit
What you get per year
  • 18+customer cases and expert pieces
  • 72+LinkedIn posts
  • 45+approved quotes
  • 30+sales assets
  • 15+findability packs and sets of ad angles
  • +posts per colleague and support with sharing
Book a call
What kinds of interviews?
Customer interview
A happy customer tells why they chose you.
Expert interview
A specialist from your team shares their knowledge.
Follow-up interview
After one or two years we talk to the same customer again.
From Growth on, you choose how many customer and expert interviews you do.
In every package. Interviews in Dutch, French or English.
At your own pace. You have 12 months to use your interviews.
Need more? Add extra interviews or translations whenever you like.
Paying yearly in advance? Then you get a 10% discount.
Catching up on a backlog? Then we plan a catch-up sprint within Custom.
Start with a free kick-off interview. Within two weeks you get a vision piece, four posts and your company profile. If you then start a package, it counts as your first interview.
Our guarantee: not happy after your first customer case? Then you stop after the first quarter.
Need to pitch it internally? Download the one-pager (PDF) →

What our clients say.Original quotes in Dutch.

"What makes this so strong is the double return: customer cases you can publish, and honest feedback to get better internally."
GPGlenn ProvoostCEO, ITAF
"Well written. A surprising amount of usable content from one interview. The output really lands."
JVJessica VerlindenMarketing Manager, Mayker
"I have to admit I'm really impressed! Very professional, well-founded and usable in many ways."
CVCobus Van GheluweCEO, Funkey

People hold the conversation. AI makes nothing up.

A senior interviewer captures what a form or an AI tool never hears. Our engine then writes only with what your customers and you told us.

From one conversation: testimonials, LinkedIn posts, analyses, customer insights, blog posts and social proof
People
do what AI can't
  • Set the coursePositioning, together with your leadership.
  • Hold the conversationA senior probes for the real reason.
  • Refine the first draftYour interviewer refines it until it's right.
  • ApproveYour customer approves the case and all quotes.
AI
speeds things up, within strict limits
  • Only from your conversationsNothing is made up.
  • In your wordsEvery piece sounds like you.
  • Smarter with every caseEvery correction makes the next one better.
  • Knows your marketPartners and competitors stay protected.
Thibo Christiaens
Founder
Ran a B2B marketing agency for eight years and saw customer proof getting stuck everywhere.
Jonas Beullens
Co-founder and CTO
Years of experience in data and AI. Builds the platform that follows up on everything.
Our interviewers

Who talks to your customer? A senior who probes deeper.

GC
Greg Carrette
Senior interviewer and fixed point of contact
NLEN

Background in strategy consulting and C-level coaching. Customers trust him quickly, and tell more.

MV
Mieke Vandevyvere
Senior interviewer
FR

[Mieke's background in one sentence.]

FAQ

What companies ask us before they start.

An interviewer in conversation with a customer
Will my customers want to take part, and aren't we burdening them?

Most customers see a conversation with an experienced, neutral interviewer as a compliment. It takes them 45 minutes and one read-through. You ask for their OK beforehand, which takes two minutes with our call script. We handle the invitation, scheduling and follow-up, also when someone doesn't show up.

How much internal time does it take?

2 hours per interview bundle on average: sending names, giving feedback twice and publishing according to the plan, yourself or through your agency. We do the outreach, interviews, writing and approval.

Won't it sound like an advert?

No. A neutral interviewer also asks about the doubts, the alternatives and what could be better. Your customer speaks in their own words and approves everything themselves. That honesty is exactly what makes a case credible.

Does AI write the copy, and will it sound like us?

Our platform makes the first draft, based only on the conversation and your company profile: your words, your audience, your message. Your interviewer refines it until it's right, and every correction makes the next case better. Quotes and numbers are checked automatically against the conversation. Nothing is made up.

Does anything go out without approval?

Never. You approve first. Then your customer gets the full case and all quotes in one go, to comment, edit or approve. Only then is everything ready to publish. If your customer wants to stay anonymous, we make a case with just sector and role.

What if a customer mentions a partner or competitor?

In the kick-off interview we record who your partners and competitors are, and how you want to talk about them. Every case takes that into account. When in doubt, we ask you first.

What if we don't have enough customers for all the interviews?

From Growth on, you freely split your interviews between customers and experts from your team. After one or two years we also talk to a customer again, with new numbers. And you have 12 months.

We already work with an agency. Won't that clash?

No. Your agency creates and distributes campaigns. We deliver the customer proof those campaigns run on. Your agency gets better raw material.

Why an annual contract, and what if it doesn't work?

Customer proof only works if it keeps coming. If you're not happy after your first customer case, you stop after the first quarter. And in month 10 you get an impact report, so you decide on renewal with numbers.

You don't win trust with promises, but with social proof.

In a 30-minute intro call we see together whether it's a fit.

Book your 30-minute intro callBook a free kick-off interview
One-pager

Download the one-pager

Everything about Proov'd in a few pages: how it works, what you get and what it costs. Handy to share internally. (The one-pager is in Dutch.)

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